1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, phone) by your browser when you visit our website. Cookies allow the site to remember you, store your preferences, and provide a better experience.
2. Types of Cookies Used
2.1. Necessary Cookies
Cookies required for the website to function properly, which cannot be disabled. These support core functions such as session management, form submission, and security checks.
2.2. Analytics / Performance Cookies
Used to anonymously analyze visitor behavior and improve site performance. They collect statistics such as which pages are visited, how long visitors stay, and which areas they interact with.
Tools used: Google Analytics 4 (GA4), Google Tag Manager, Microsoft Clarity (session recordings and heatmaps).
Note on Microsoft Clarity: Clarity anonymously records your mouse movements, clicks, and on-page behavior. Sensitive fields (passwords, payment card numbers, personal information entered into forms) are automatically masked; their content is not collected.
2.3. Marketing / Advertising Cookies
Used to deliver advertising and content relevant to your interests and to measure the performance of our advertising campaigns.
Tools used: Meta Pixel (Facebook/Instagram), TikTok Pixel.
2.4. Third-Party Cookies
Our website may use cookies from third-party providers such as Google, Meta, and TikTok. These cookies are subject to the relevant providers' own privacy policies.
| Cookie Type | Purpose | Retention Period |
|---|---|---|
| Necessary | Site functionality, security | Session / 1 year |
| Analytics (GA4) | Visitor analysis | 2 years |
| Microsoft Clarity | Session recording, heatmap, UX analysis | 1 year |
| Meta Pixel | Advertising optimization | 90 days |
| TikTok Pixel | Advertising optimization | 90 days |
3. Managing Cookies
You can control, delete, or block cookies through your browser settings. If you disable cookies entirely, some site features may not work properly.
3.1. Browser-Based Cookie Management
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions
3.2. Additional Controls for Advertising Cookies
- Google Ads Settings: adssettings.google.com
- Meta Ad Preferences: facebook.com/ads/settings
- General opt-out: youronlinechoices.eu
3.3. Disabling Microsoft Clarity
To prevent Microsoft Clarity from collecting data about you, enable the "Do Not Track" setting in your browser or use the privacy settings in your Microsoft account. Details: Clarity cookie list and opt-out guide.
4. Data Security and Legal Compliance
Data collected through cookies is processed in accordance with applicable data protection law. If you are located in Türkiye, this is Law No. 6698 on the Protection of Personal Data (KVKK). If you are located in the European Union, including France, this is the General Data Protection Regulation (GDPR) and the ePrivacy Directive as implemented in your jurisdiction (in France, Article 82 of the French Data Protection Act and the CNIL's cookie guidelines). For details, see our Privacy Policy.
5. Policy Updates
Assystan reserves the right to update this Cookie Policy. Updates will be published on this page; material changes may be communicated separately.
6. Contact
If you have questions about our Cookie Policy, contact us at info@assystan.com.